On June 25 and 26, 2021, the conference of the PES (Party of European Socialists) took place in Berlin with the motto
“With Courage. For Europe.”
The event started on Friday with workshops and the party presidency meeting. This was followed in the evening by a “Leaders’ Meeting” in which, among others, Spanish Prime Minister Pedro Sánchez, SPD Vice Chancellor Olaf Scholz and PES President Sergei Stanishev participated.
The official conference started on Saturday morning. Partly live and partly online, progressive prime ministers, commissioners, MEPs and leaders of PES member parties met and discussed together the future of Europe. For the pan-European audience, the congress was simultaneously translated into eight languages.
On behalf of the advertising agency KNSK, we created the digital content (including LED wall, animations, video clips, overlays) and were again responsible for the direction of the event and the stage management of the two stages on site.
In total, after three days, more than 130,000 views of the live stream and about 400,000 people on social media were already reached. In addition to these impressive numbers, we were also very pleased to finally experience the direct feedback and especially the applause of the approx. 150 presence participants again.
Thanks to a large and well-organized team, such an extensive hybrid event with live stream, workshops, translations, sidekicks, presence participants and speakers from all over Europe could be successfully implemented.
© Flickr.com / partyofeuropeansocialists