Setting and fighting together – never before has the event industry stood so close together. Together with more than 8,000 companies from the event industry throughout Germany, Kontrapunkt pointed out the crisis in our industry on the evening of 22 June at the Night of Light, and we too let the Kontrapunkt office in Hamburg Winterhude light up red.
Hamburg’s landmarks lit up a night in red
In Hamburg, landmarks such as the Elbphilharmonie Concert Hall or the television tower were painted in an impressive red; nationwide there were even more than 9,000 buildings, venues and offices. A strong statement, which also met with a great positive and thought-provoking response in the media, because how can living and working together function without coming together?
The fact is that live business events as well as cultural events are still almost impossible due to the Corona crisis. Uncertainty is high among all those involved, and distance rules and increased hygiene regulations cause additional costs.
Has the message been received?
The message of the Night of Light has hopefully arrived: We need a way out of the crisis and solutions for our economic survival. But not only that – the countless guests of all business and cultural events also want to experience again the magic that can only come from live encounters. If our industry dies, all those emotional moments that have not yet been lived out will die with it.
We would like to thank the initiators of the Night of Light for this great idea and all those who participated in it.