Successful partner conferences act as drivers for motivation. Sometimes you can even catch a whiff of fuel in the air. In 2012 Kontrapunkt once more staged the Shell Feeling with lots of emotional moments that link product and philosophy. 2800 hands took the stage and, with a roll of the drums, had the crowd going. A few seconds later you could hear the proverbial pin drop when guests like Michael Schumacher or winner of the Dakar Rally, Jutta Kleinschmidt, talked about life as a racing driver. It’s the right mix that makes an event exceptional and memorable.