Successful partner conferences act as drivers for motivation. Sometimes you can even catch a whiff of fuel in the air. Kontrapunkt staged the Shell Feeling with lots of emotional moments that link product and philosophy. 2800 hands took the stage and, with a roll of the drums, had the crowd going. A few seconds later you could hear the proverbial pin drop when guests from the Ferrari F1 team or winner of the Dakar Rally, Jutta Kleinschmidt, talked about life as a racing driver. It’s the right mix that makes an event exceptional and memorable.