CONTINENTAL

CLIENT EVENT TO CELEBRATE THE FIFA WORLD CUP

Samba, beach and racy tyres – FIFA sponsor Continental brought the legendary Copacabana to Hanover to celebrate the FIFA World Cup. Product presentation à la South America – that’s innovation coupled with football and hot rhythms. For three weeks client groups from all over Europe enjoyed a programme that included cool test drives and innovative technologies. And when at night the cockpit made way for the deck chair and the jersey replaced the tie, the World Cup fever took over.